Why story ads is where your business needs to be in 2022
Updated: Apr 15, 2022
If your an avid Instagram user, you’ll have experienced tons of new features the app rolls out on a continual basis. Some do very well and are incorporated into the app long term while some quietly die off.
Instagram Stories attract lots of eyeballs and drives lots of engagement and have become very popular with influencers, users and brands alike, perhaps because of their ephemeral nature (they disappear after 24 hrs)
Stories have become one of the best ways to create a meaningful brand experience with your customers, by communicating with them in a fun and direct way allowing you to market your products & services. Small businesses to global brands from around the world have all taken notice.
“More than 500 million Instagram users use Instagram stories every day.”
Check out the following Instagram stories statistics and facts for 2022:
* 86.6% of Instagram users post Instagram stories every day.
* 60% of millennials view Instagram stories or publish them.
* 30% of Instagram story activity consisted of a single frame a day in 2020.
* Brands allocate 31% of their budget for Instagram for ads on Instagram stories.
* 61% of users used the ‘support small companies’ sticker in their Instagram stories Bottom Line: Instagram stories are a very fascinating aspect of Instagram and can tell us a lot about how Instagram works in general and is definitely here to stay as more and more people see them as a key part of their social media experience.